Breaking
News
Just
launched: Apex Reach website!
Apex Pacific has just launched
their exciting new website dedicated
to our fantastic range of internet
marketing services - Apex
Reach!
If you are looking to get your
website listed at the top of all
major search engines and don’t
want the hassle of doing it yourself
then we provide a fantastic range
of internet marketing services
designed to cater to all budgets!
The Apex
Reach site is focused on helping
businesses get the most out of
the Internet. Check out our range
of services:
-
Search Engine Optimisation service
& Pay Per Click management
Apex Reach services are the complete
tailored solution for getting
your website more traffic. Our
Search Engine Optimisation
and Pay Per Click management
service are unmatched in the market
utilizing our cutting-edge technologies
and unparalleled expertise in
the industry. If your website
isn’t getting results, check
out our range of Search Engine
Marketing services.
Let's get your website working
for you. Simply send
us an obligation-free SEM Service
Form and one of our friendly
consultants will provide you with
recommendations how to grow your
business through your website.
Our new service Traffic Express
is designed to get your website
listed on Google or Yahoo
within 48 hours! With
NO contract and NO obligations
this fantastic offer starts at
just $99 a month
and is the easiest way to start
getting traffic to your website.
If you are looking to generate
more leads from your site and
you are on a budget, check out
Traffic Express.
-
Certified Internet Marketing
training
Apex Pacific now provides comprehensive
Internet marketing training
all the way from the beginner
wanting to learn more about search
engine marketing, right up to
the expert looking to expand their
knowledge and truly grasp the
industry. Our training packages
are designed for anyone looking
for a competitive advantage in
internet marketing.
We are very excited about our
new site and we would love to
hear your comments or feedback!
If you have any questions or suggestions
please click
here and send us an email.
Thank you!
Expert
Article
Grow
Profits by Split-Testing Ads
Successful business owners and
marketing professionals know that
great results from advertising
are rarely owed to luck and guessing.
Whether they specialize in online
or offline promotion, they have
known for years that the secret
to achieving high return of investment
is through splittesting.
Split-testing is a way of measuring
multiple ads, creative layouts,
and landing pages against each
other to learn which ones perform
better, and which will, in turn,
improve your overall return on
investment.
The way it works is quite simple:
you start by taking an existing
ad from any search engine that
you advertise on. Then, change
one word or offer in the headline
or in the description of the ad
to create a new ad, and run both
simultaneously. Within a few days
or weeks, depending on your traffic
and sales volume, you will collect
enough data to determine which
version converts better.
Once you have that information,
leave the “winner”
as is and introduce a new “challenger”
ad with a different variable changed.
It can be a different offer or
promotion, or simply different
phrasing.
A word of caution, though –
don’t change more than one
variable at a time. If you do,
you won’t know exactly what
is responsible for the increase
or drop in conversions.
Also keep in mind that you can
conduct the same sort of testing
on your landing pages; it is,
in fact, very important to constantly
work on improving your website
visitors’ experiences because
this leads to an increase in the
overall click-to-action conversion
rate, which is the best way to
raise your revenue and profit
(while keeping your advertising
expenses at the same level).
There are a number of great tools
on the market that can automate
the split-testing process for
you: these include Vertster.com,
Sitespect.com and OfferMatica.com
Split-testing is an ongoing process
that never really ends. There
is always room for improvement.
But if you do it diligently and
increase your conversion rates
little by little, before you know
it you will gain a tremendous
advantage over your competition
by being able to squeeze the maximum
value out of each dollar.
About Author
Boris Mordkovich is the Publisher
of Search Marketing Standard -
the first and only publication
devoted to covering search marketing
industry. Get a subscription at
www.SMStandard.com
Tips
and Strategies
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