| Yes. You can set your Maximum bid amount in two levels:
- Under Account level: You can set a Maximum bid amount under your "Account" settings. Just double click on the specific account from the left accounts panel to go to "Account Settings" then go to "Autobid Settings" tab and change the "Default maximum bid" .If you don’t specify the Maximum bid for each individual keyword, the program will use the Maximum bid from the account level as a default.
- Under Keyword level: you can also set a Maximum bid (Upper Limit) for each individual keywords. This this will override the Maximum bid setting in Account Level. Simply select the Keywords you want to change and click the "KW Property" button from the Toolbar. (You can select multiple keywords by holding down Shift key or CTRL key on your keyboard)
NOTE: BidMax uses the term "Upper Limit" as your "Maximum Bid" setting. This is because some search engines also use the word "MaxBid"(or MaxCPC) in their account interface. To avoid the confusion between Search engine "Maximum Bid" and BidMaximizer, our software uses "Upper Limit".
Search engine’s MaxBid (or MaxCPC) is the maximum bid amount you are currently bidding in your PPC account, which is equivalent to your "Current Bid".
BidMax’s "Upper Limit" is the maximum bid amount you are willing to pay.
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