| The reason why you are seeing the discrepancy is because the Campaigns tab under MSN Adcenter User interface shows you a cumilative number of impressions (not for just the report period you have selected in Bid Max).
To get the correct number in the MSN AdCenter UI, you need to use the Reports tab instead of Campaigns tab. The numbers of this one should be the same as in the Bid Max interface if you use the same report period.
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