| While Autobidding:
Step 1. The program first retrieves the keywords statistics from your account according to the report period you've selected. For example, the keywords' clicks, impressions, cost, etc.
Step 2. Then, using the statistic provided by the report, the program will calculate the next bid price according to every keywords individual setting and data.
Step 3. Using this information, the software updates the bids
While "Update":
Since the above "Step 1" is excluded. Only the "updating of the bids or step 3" is performed |
