This is because Bid Max™ tries to reduce your MaxCPC to save your money once you have reached your Target Position.

This is how Bid Max™ works:

- If your ads average position is below your Target Position, Bid Max™ will try to increase your MaxCPC to achieve your Target Position.

- If your ads has reached your Target position, the program will try to decrease(or deduce) your MaxCPC to see if you still can stay on your target position. If your position has dropped below your Target position after reduce the MaxCPC, the program will raise your CPC again in next update, so that you can retain your Target position again.

Bid Max™ will perform above process automatically and adjust your MaxCPC dynamically. You may notice that your position would drop below your Target position on some time, but your Avg. Position should maintain your target position.

Please refer to How does Bid Max™ control my position for Google Adwords for more details.

Google and Yahoo FAQ

	Why my position is not showing up on Google Adwords or why the ’Current Position’ is blank?
	How does Bid Max™ control my position on Google Adwords / Yahoo Search Marketing?
	How do I make my ads appear more often?
	How do I autobid more than once per day? I don’t see a value less than 24 hour. What do I do?
	Understand how Bid Max™ works with Google Adwords and Yahoo! Search Marketing
	How quick can Bid Max™ achieve my Target Position?
	My Target Position is #1, I run Bid Max™ once, but it does not change my position to #1, why? (I just start to use Bid Max™ for my Google Adwords and I want to be #1 position. I run the AutoBid, but my ad still stay on #5, why?)
	Most of my keywords have a #1 position before using Bid Max™, after using Bid Max™, some positions have dropped, why?
	How can BidMaximizer save money for me for Google Adwords?
	Is Bid Max™ able to import “Adgroups” into my account? (Or can I create new AdGroups with Bid Max™?)
	What are the advantages of "Bid Max™" ?
	Why is on some of the keywords, the "Current Position" blank ?
	When bidding, can I update bids based on anything other than "position (average/current)" ?
	How to improve your ad quality and optimize your ads?
	How to make sure your keywords are on the first page of Google search?
MORE FAQs