Jan 12, 2013
Guest Writer

SEO Predictions for 2013

English: White hat seo symbolizes good ethic t...

SEO, or Search Engine Optimization, has become one of the more integral activities of building the online image of the company/brand/individual.

This involves a series of techniques with constant adjustments being made to the methodology used. Also, one of the most important points that you should keep in mind is that you have to keep up with the latest trends in SEO.

These trends depend on a number of other external factors. Unless you keep up with them, your SEO techniques will not yield the desired results. With that in mind, let us look at the top SEO predictions for the year 2013.

2013: The Year of the Marketer

The general consensus among the SEO experts is that 2013 is going to be the year of the marketer. One of the reasons behind this consensus is the fact that many social networking companies are making general changes in their privacy policy that is consistent throughout. Also, Google, which has a significant impact on your SEO success, is going along with the same privacy policy changes. The leading search engine company is also all set to make some changes to its search engine algorithm that will be in favor of marketers. If you are a marketer, you will want to make 2013 count.

SEO Preparation for 2013

One of the keys to being successful in SEO implementation is preparedness. You must anticipate the trends of the future and make sure that you are prepared to keep up with those trends. If you put off your preparations for later, you will be too late to implement your SEO techniques and you would have missed the new trends wagon. So make sure you have your strategy planned out well in advance. Also, a recent survey has revealed that 60% of the companies are planning to assign a significant amount of their budget to SEO and its implementation for the year 2013. So, you will get a lot of opportunities if you are a SEO professional.

A Few Numbers to Show You How Important SEO will be in 2013

A string of surveys about SEO and its impact were conducted in the last quarter of 2012. The numbers suggested that SEO will be a crucial element in determining the prospects of a company.

The survey showed that 63% of the marketing teams in all companies understand SEO better. This has resulted in an improvement in their SEO techniques implementation also.

The revenue of a company is also depending a lot on the natural/organic search results. In fact, 65% of marketing professionals said that natural search has a significant impact on the overall revenue of the company.

66% of marketing professionals claimed that their budgets have improved significantly since the last couple of years. A staggering 77% of professionals claimed that they are better prepared to adjust the SEO and online marketing tactics in 2013 than they were in 2012.

All the aforementioned numbers show that SEO will be one of the crucial strengths of a marketing professional. So if you want to make the most of it, start polishing your SEO knowledge right now.

The author, ZK , is an internet marketing expert and an enthusiastic blogger. You can visit www.webtrafficroi.com to know more.

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