SEO, or Search Engine Optimization, has become one of the more integral activities of building the online image of the company/brand/individual.
This involves a series of techniques with constant adjustments being made to the methodology used. Also, one of the most important points that you should keep in mind is that you have to keep up with the latest trends in SEO.
These trends depend on a number of other external factors. Unless you keep up with them, your SEO techniques will not yield the desired results. With that in mind, let us look at the top SEO predictions for the year 2013.
2013: The Year of the Marketer
SEO Preparation for 2013
One of the keys to being successful in SEO implementation is preparedness. You must anticipate the trends of the future and make sure that you are prepared to keep up with those trends. If you put off your preparations for later, you will be too late to implement your SEO techniques and you would have missed the new trends wagon. So make sure you have your strategy planned out well in advance. Also, a recent survey has revealed that 60% of the companies are planning to assign a significant amount of their budget to SEO and its implementation for the year 2013. So, you will get a lot of opportunities if you are a SEO professional.
A Few Numbers to Show You How Important SEO will be in 2013
A string of surveys about SEO and its impact were conducted in the last quarter of 2012. The numbers suggested that SEO will be a crucial element in determining the prospects of a company.
The survey showed that 63% of the marketing teams in all companies understand SEO better. This has resulted in an improvement in their SEO techniques implementation also.
The revenue of a company is also depending a lot on the natural/organic search results. In fact, 65% of marketing professionals said that natural search has a significant impact on the overall revenue of the company.
66% of marketing professionals claimed that their budgets have improved significantly since the last couple of years. A staggering 77% of professionals claimed that they are better prepared to adjust the SEO and online marketing tactics in 2013 than they were in 2012.
All the aforementioned numbers show that SEO will be one of the crucial strengths of a marketing professional. So if you want to make the most of it, start polishing your SEO knowledge right now.
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