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Why my position is not showing up on Google
Adwords or why the 'Current Position' is blank when I'm doing a look up in Dynamic
Bid Maximizer?
How does Dynamic Bid Maximizer control my
position on Google Adwords?
How
do I make my ads appear more often?
What happen if my Destination URL is different
to my Display URL?
I
change my tracking URL in Google Adwords, however, Dynamic
Bid Maximizer wipes out all the changes and re-set them to
default URL when I run AutoBid. Is there a way to not have
it alter the URL?
»
Why my position is not showing up
on Google Adwords or why the 'Current Position' is blank when I'm doing a look
up in Dynamic Bid Maximizer? Google
Adwords works differently from other PPC engines, with other PPC engines, you
can control your position with your bid amount, and your listing will show up
all the time as long as you are not run out of budget. However,
Google Adwords works in an unique way(as always). There are two issues need to
consider: - How
many times your ads to be shown(This is also called Impression Rate).
- What
position your ads will be listed(Current Position and Average Position).
In
Google Adwords your ads position's are determined by many factors including :
Daily Budget, MaxCPC, CTR(click-thru-rate). In most cases,
Daily Budget controls your Impression Rate(how many time to be shown) and
MaxCPC controls your position. That means your ads are NOT showing every
time. There
is a system in Google Adwords that constantly monitors for wide range of factors
to estimate your "suggested budget" which is the amount required to
allow your ads to be shown everytime people do a search on any keywords (within
the campaign) without overdelivering the budget. This
Suggested Budget calculated using the following factors: - Number
of Impression of every keyword in the Campaign, depends on how they are targeted
(broad, phrase or exact)
- Applies
a moderate CTR (about 2%) to come up with how many estimated clicks
- Calculates
your spending using Max CPC for each keyword
- The
system will calculate how much budget do you need for your ads to be showing up
everytime based on the information above. This suggested budget varies from time
to time depends on competitive landscape
If
your actual Daily Budget is lower than Google's Suggested Budget, your
ads will not appear every time. The more Daily Budget you give to your campaign,
the more often(or chance) your ads will appear. For
example: a search term "flower" may be searched 50,000 times(Impression)
a day, if there are 20 advertisers are bidding on the same keyword, these 20 advertisers
will sharing the "pool" of 50,000 impressions. Depends on your Daily
Budget and Max CPC, your ads may only show 1,000 times(your Impression
Rate is 2%) during 24 hours. That means your ads will not show up during other
49,000 searches. That was the reason why your ads are not showing when you are
searching on Google. If you want to increase your Impression Rate, you need to
increase your Daily Budget or Max CPC.
»
How does Dynamic Bid Maximizer
control my position on Google Adwords?
Dynamic
Bid Maximizer can dynamically improve your position by adjusting your Max
CPC. To accomodate this and save your money Dynamic Bid Maximizer will calculate
your Max CPC based on your current position if your ads is showing up during
bidding time, otherwise it will calculate your Max CPC based on your average
position if your ads are not showing. 
»
How do I make my ads appear more
often?
There
are few tips to make your Google Ads appear more often: - Increase
your Daily Budget
- Increase
Max CPC
- Separate
your keywords to a smaller AdGroup
- Consider
to eliminate those keywords that are too broad and untargeted, or the keywords
that are giving you low ROI.
»
What happen if my Destination URL
is different to my Display URL?
Google
Adwords allows you to specify an individual landing URL for search keywords, in
this case, your Display URL(on the AdGroup level) will be different to your Destination
URL(on the keyword level). In
this case, there are two situations need to be considered: - If
the Destination URL domain is same as the Display URL domain
- If
the Destination URL domain is DIFFERENT to the Display URL domain
1.
If your Destination URLs are different to your Display URL but they reside on
the same domain, then there should not be any problem, you don't need to do anything. For
example: Your
Display URL is : http://www.my-advertising-url.com/index.html, your Destination
URL is http://www.my-advertising-url.com/index.html?id=182872&term=flower&campaign=DMCN 2.
However If the Destination URL domain is DIFFERENT to the Display URL domain,
there are a few steps need to be taken in order for Dynamic Bid Maximizer
to work properly. In
this case, you need to add following string to your Destination URL:
?URL=www.displayurldomainname.com
or &URL=www.displayurl
domainname.com For
example: Destination
URL:
http://www.apexpacific.com/mailcomm.html
Display URL:
http://www.mailcommunicator.com
You
need to change your Destination URL like this:
http://www.apexpacific.com/mailcomm.html?URL=www.mailcommunicator.com or if
your have a tracking code or any other query string in your URL already Destination
URL:
http://www.apexpacific.com/mailcomm.html?Campaign=DMC
Display
URL:
http://www.mailcommunicator.com
Corrected Destination URL:
http://www.apexpacific.com/mailcomm.html?Campaign=DMC&URL=www.mailcommunicator.com
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I change my tracking URL in Google
Adwords, however,Dynamic Bid Maximizer wipes out all the changes and re-set them
to default URL when I run AutoBid. Is there a way to not have it alter the URL?
First, you need to know
that there is a setting call "Retrieve keyword listings from server every
time before update bids" under the "Account/Options" set up window.
This option will effect the way how Dynamic Bid Maximizer change your URL.
There
are two situations: 1.
If above option is UN-CHECK, and you change the URL on Google: you must run the
"Load KW"(or "GetListing") function immediately before the
"AutoBid" is running in DBM. If you don't "Load KW" immediately
after he changed the URL, when the autobid is running in DBM, the program will
override your URL on Google with the exsiting URL in DBM. 2.
If above option is CHECKED, and then you change the URL in DBM: you must run the
"Manual Bid/Update Bids" function immeidately after he changed the URL
in DBM, otherwise, the program will get the new URL from the server if you have
that option checked, then your changes will lose. | 
