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What is Auto Bidding?
Auto Bidding
is a powerful new way for Yahoo advertisers to manage their bids in the
DirecTraffic Center®. The
Auto Bidding system allows advertisers to optimize their budgets by allowing them
to set the maximum they are willing to pay for a click, and then adjusting their
cost per click to give them the best price available. Advertisers pay only $0.01
more than the Max Bid of the next highest competitor without exceeding their Max
Bids. For example, if an advertiser sets their Max Bid to $0.50 and the next highest
listing has a Max Bid of $0.45, they only pay $0.46 per click -- saving $0.04
for every click
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What is the difference between the
Bid Types Auto Bid and Fixed Bid?
An Auto Bid allows
an advertiser to set the maximum amount (Max Bid) they're willing to pay for each
click. Our systems will then look at the Max Bids of all the other advertisers
in that search term marketplace and give them the best position available. The
advertiser only pays $0.01 more than the Max Bid of the next highest competitor.
As other advertisers change their Max Bids, our system will adjust their cost
automatically so they maintain the best position at the best price available,
without exceeding their Max Bid. A
Fixed Bid is what Yahoo has traditionally offered. It allows an advertiser
to set the exact amount they're willing to pay for each click. Unlike Auto Bidding,
with Fixed Bidding they pay the exact amount they input, there is no elimination
of bid gaps.
For example if an advertiser sets their Max Bid to $0.50, they
will pay $0.50 for each click, regardless of what the other advertisers in that
marketplace bid.
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What is a "Max Bid"?
A Max Bid is
the highest amount an advertiser is willing to pay each time the listing receives
a click.
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Can Advertisers see their competitor's
Max Bid?
Yes,
advertisers will be able to see the top five bids from the "Manage Bids"
page. In addition, "More Bids" in this column will show the Max Bids
for all other positions.
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What happens if several advertisers
in the marketplace submit the same bid amounts for the same search terms?
When two or
more advertisers bid the same amount, seniority is given to the first advertiser
who bids that amount. Therefore, if Advertiser A submits a $.50 Max Bid and another
$.50 Max Bid already exists from Advertiser B, Advertiser A will appear after
Advertiser B.
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Can advertisers bid by position?
Yes, there
are several ways advertisers can bid by position. The
easiest way is to use the "Top 5 Max Bids" information, found on the
Manage Bids page. This will show the Max Bid an advertiser needs to exceed in
order to move into one of the top 5 positions. For position 1, the advertiser
needs to bid at least one cent higher than the current Max Bid at position 1.
To retain this position longer, we recommend that the advertiser set their Max
Bid more than one cent higher than the current Max Bid for position 1. Remember,
if the advertiser chooses Auto bidding their cost will only be $0.01 higher than
the Max Bid of the advertiser at position 2, regardless of how high they set their
Max Bid. For
advertisers who would always like to get the best possible position for their
bid, we recommend that they set their Max Bid to what they're willing to pay on
the Manage Bids page and our systems will make sure the advertiser gets the best
possible position for the best cost without exceeding their Max Bid. It's
important to remember that using this option does not automatically maintain an
advertiser's position when other competitors adjust their bids. Because of the
dynamic nature of our marketplace, we recommend that the advertiser frequently
check their listing(s) and adjust their Max Bid to ensure they maintain their
desired position within the search results. You
can always see which position your listing has achieved on the Manage Bids page
in the "Position" column.
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What role does Yahoo Bid
Management Licensees playing under Auto Bidding?
Yahoo sees an ongoing
valuable role for third parties in working with Yahoo. For companies that wish
to maintain a guaranteed position on an ongoing basis, additional bid-management
services may be just as useful as they were prior to Auto Bidding. In addition,
bid management services may also be helpful for companies that wish to utilize
complex bidding rules.
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What happen if my Destination URL
is different to my Display URL? There
are two situations here:
If your Destination URLs is different to your Display
URL but they reside on the same domain, then there should not be any problem with
the program, you don't need to do anything, Dynamic Bid Maximizer should
work properly.
However if the Destination URL and Display URL are resided
on two different domains, then there are few steps need to be taken in order for
Dynamic Bid Maximizer to work properly.
Step
1:
Double click on your each invididual Account or click File /
Edit Account from the menu item, and then bring up the options tab. Make
sure you uncheck the bottom most checkbox (as below) which says Link URL different
to Display URL. (This option only available to Non Google and Yahoo Engine) 
Step
2:
Add
this string to your Destination URL:
?URL=www.displayurldomainname.com
or &URL=www.displayurl
domainname.com Example:
Destination
URL:
http://www.apexpacific.com/mailcomm.html
Display URL:
http://www.mailcommunicator.com
Corrected
Destination URL:
http://www.apexpacific.com/mailcomm.html?URL=www.mailcommunicator.com
of
if your have a tracking code or any other querystring in your URL
Destination
URL:
http://www.apexpacific.com/mailcomm.html?Campaign=DMC
Display
URL:
http://www.mailcommunicator.com
Corrected Destination URL:
http://www.apexpacific.com/mailcomm.html?Campaign=DMC&URL=www.mailcommunicator.com
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Why is the position on Dynamic Bid
Maximizer is different to Yahoo web site?
(For example, Dynamic
Bid Maximizer shows us at position 6, however, Yahoo.com places us at
postion 4, why?)
Before answer this
question, you need to understand how Dynamic Bid Maximizer works. To process
a full update bids routine, the program will take following steps:
1.
GetListings: this process will download your keyword listings from your
account.
2. Keyword Look Up: this is an important process to get your
current position and your competitor's position details.
3. Update Bids:
After Keyword Look Up, the program will calculate the new price base on your target
position setting, then update the new bid price to the server.
4. Keyword
Look Up Again: after sending the new bid amount to the server and update your
bids, the program need to run the Keyword Look Up function again to update the
screen for your new position.
Because the Dynamic Bid Maximizer
has two modes: Scheduler mode and Manual Mode. During the Scheduler
mode, in order to improve the speed issue, the program will NOT update the screen
after it updated the bids at the back ground (Because when you run the program
at night or in scheduler mode, you don't need to watch the screen every second),
for this reason, the program does not perform Keyword Look Up(step #4)
function after update bids. So that when you look at the screen, the data on the
Dynamic Bid Maximizer screen was out date. This is the reason why when you
look at the Dynamic Bid Maximizer, the position on Dynamic Bid Maximizer
is different to Yahoo.com.
If you want to see the fresh current position
data at that moment , all you need to do is to run the "Keyword Look Up"
function manually by clicking the "Manual Bid/Keyword Look Up" button
to refrsh the current data and display on the screen.
If you want to
see the current position data on the screen every time during the Scheduler mode
, please go to "Account" profile window and choose "Advanced"
tab, then check the "Always perform keyword look up after update bids"
option , then you will get the fresh current position data every time. But it
will slow down the update bids process.
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What is
the difference between Advance and Yahoo version?
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