How to boost your Google Page Rank?
Google, the search engine that has evolved into the focus of all search engine
optimization professionals has in the past half of a year introduced the Page
Rank feature. This is nothing new to the search engine optimization industry but
for those who are not familiar with Google's Page Rank, which is commonly known
as PR, is Google's calculation or score of a web page based on external and internal
linking of a site, as well as on-page criteria of the web page being linked to
as well as the web page being linked from. Page Rank is one of the methods Google
uses to determine a pages relevance or importance. Page Rank relies on the
uniquely democratic nature of the web by using its vast link structure as an indicator
of an individual page's value. In essence, Page Rank is a vote, by
all the other pages on the Web, about how important a page is. A link to a page
counts as a vote of support. If theres no link theres no support PageRank
is in some ways related to link popularity, but the calculation is dependant on
the quality and strength of the links, not just the number of links. So, how does
one go about building and increasing their Page Rank. It is not as difficult as
some may think. Before
you can begin to develop or increase the PageRank of your website and individual
web pages, you will need to evaluate what the PageRank of your site's pages is
currently. To view the Page Rank (PR) of your site you will need to download the
Google Toolbar. Internal
linkingInternal
linking also plays a factor in the Page Rank of the pages within a site. It is
most common to see the homepage, index.htm, to have the highest PR of the website.
The Internal linking of your site plays a factor, not in increasing Page Rank,
but in sharing the Page Rank of the site, and the dilution of your keyword strength
and theme.Follow
this checklist of internal linking questions and comments: - Make
sure that your primary page(s), the index.htm page, links to your secondary pages
or secondary levels.
- Make
sure that your secondary pages link to each other
- Link
your secondary pages to the third level pages within their sub-directory, sub-domain,
or level
- Link
the third level pages within each specific sub-directory or sub-domain to each
other.
- Link
the third level pages back to the secondary page that it was linked from
- Make
sure that the there is not heavy linking between third level pages
- Link
to pages, regardless of level, that are relevant
- Link
to pages, regardless of level, where the text on the page being linked from is
keyword specific to the page that you are linking to
- If
there are fourth level pages, follow the same linking structure that has been
laid out in this checklist
Other
reminders: - Only
link pages within your site that are relevant to each other
- Use
keyword specific link text when linking between pages
- Use
standard HREFs in links that are easy for the search engine robots.
External
LinkingExternal
linking is the largest factor in determining PageRank. However it is important
when you contacting other websites to link to your site in the attempt to build
and increase your Page Rank, these web pages that you are requesting a link from
should be relevant and of the same theme and market of the page that you are requesting
they link to. Perform a search for your target keyword in Google, ODP, and Yahoo
to start, and check the top 40 ranking sites. Can you find a place where they
would place a link to your web page? If so, contact them and request that they
link to your site. Be prepared for them to ask for a reciprocal link. Dig through
your category and related categories in the Google directory, and contact sites
that are listed high within each category. Google's directory will show you the
PageRank of each site listed in the category, which help you to determine which
site's are of the highest value to contact.
To continue upon the external
linking development for your website, there is another point that must be made
that will be crucial to the successful building of PageRank. One common mistake
when building PageRank is that webmasters or search engine optimization professionals
will contact other webmasters and request that they only link to the homepage
or the top level of a section. This can have two effects, which will be explained
shortly, but the pages that are below these pages linked to will not encounter
the full effects of being linked to. If
you request a link to a top-level page or the homepage of your site, this will
have a positive effect on this page. If the PageRank of this page increases, then
the page below it will increase (if the internal linking structure is correct),
but it will still be one PageRank number below the page above it that was linked
to. If you have quality content pages that are deep in your site structure, you
will have to go further than this to increase the PageRank for those pages.
Your
site and pages within your site must meet certain criteria
for this to work, with one piece being the most important:
the site and pages within your site must be quality content
that people will actually want to link up to. This is one
of the basic points of PageRank: Google can tell which pages
and sites are authorities as they have a large number of high
quality links pointing them. If your site is full of spam,
or otherwise undesired content, it may be difficult to get
the quality links, whether internal or external, that you
need for a higher Page Rank.
To
help you easily accomplish all these task conveniently and in more manageable
way you need Dynamic Link Promoter that will allow you to start building
up your website Google Page Rank. Whether you are a business owner wanting to
promote your own website on the internet or a SEO Search Engine Optimization expert
doing optimization for your clients. This software is a very useful and handy
tools for building up your PageRank
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Other Google Page Ranking features
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Google PageRank Software Overview
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Other Google Page Ranking features
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Google PageRank Software Overview
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